RBC Flagship Branch

The Task

To create a flagship branch design, showcasing digital innovation at one of Canada’s leading banks. This branch was designed to be RBC’s signature headquarters, a place that speaks to RBC’s sophistication and innovative thinking. Envision was trusted with the task of creating an immersive digital experience at the branch, positioning RBC as a distinguished service provider through modern design and a unique customer experience.

Strategy, design, installation, digital integration
RBC WaterPark Place, Toronto, Ontario

The Result

A state-of-the-art branch featuring an immersive digital experience, and unique fixturing such as the universal teller stations which replace the traditional banking counters, supporting the sales staff and delivering new and enhanced consumer touch points. In addition, Envision designed and built the architectural backlit graphic scrims in the public hallways, and the signature signage and digital wall in the main auditorium space.

Envision was a fabulous partner in the designing of our auditorium, hallways and showcase store at WaterPark Place. Envision’s Strata process helped us ensure there were no discontinuities and that we were delivering a seamless customer experience. A truly focused and dedicated team. A pleasure to work with.

Shelagh McGrogan Director, Retail and Merchandising, RBC