Rogers Communications

The Task

The Rogers flagship store was a mix of several generations of design. The client was looking for a way to incorporate Rogers NexGen retail fixture design across all its retail locations.

Strategy, design – retail environment, custom fixture build, rollout, digital integration
Toronto, Ontario – national roll out

The Result

Design and development of a new look for Rogers across its 16 flagship stores—from design to manufacturing to installation. The proposed design is flexible, scalable and dynamic, using various technologies to enhance the user experience. Subsequent research has shown that Envision’s new design has improved customers’ perception of Rogers’s brand across the board.

Envision has been a terrific partner in helping us both conceptualize and deliver a new flagship Rogers store in Montreal, with a real focus on improving the overall customer experience.

Stephen Graham EVP, Corporate Marketing and Convergence Officer, Rogers Communications Inc.